Tracy Streckenbach

Tracy Streckenbach
Partner

E-mail: tstreckenbach@chrysalismgmt.com
Phone: 212.392.4791
LinkedIn | VCard

Tracy Streckenbach has 20 years of management consulting and operational leadership experience with a focus on designing and achieving significant, measurable change in companies seeking a dramatic performance improvement in a short amount of time. She has experience working with company sizes from start-up to Fortune 100. Areas of expertise include strategic market positioning and development, goal alignment, customer segmentation, sales and marketing effectiveness, organizational and compensation design, technology implementation and process improvement across most functional areas. Tracy works in all industries but has the greatest experience in the following:

  • High Tech
  • Construction
  • Telecom
  • Biotech
  • Textiles

Prior assignments have included Board Member, CEO, COO, Sr. VP of Sales & Marketing, and other Senior Leadership roles across a diverse range of industries. Tracy is highly collaborative and works well in both functional leadership and advisory roles. She is widely recognized as a successful change agent, having recently been featured in the 2014 business book Quick & Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation, Times Books. Results include:

Revenue/ Customer Satisfaction:

  • Achieved 20% increase in customer satisfaction and 400% increase in new customer acquisition.
  • Increased proposal volume (20%), win rate (42%), and sales awards (30%) all in one year.
  • Doubled open orders in one year (IGB).
  • Led brand rationalization and associated PR and social media strategy and implementation.
  • Ensured consistent North American service delivery for global internet service firm including sales strategy, project delivery process and training, formal facilitation training, forecasting, resource allocation, time-tracking.
  • Grew revenue at > 40% per quarter.
  • Solidified company positioning and international strategy re: US and China global distribution.

Cost/ Efficiency:

  • Reduced production errors 80% through quality control, error tracking, and change processes.
  • Oversaw productivity improvements of 36% and led variable compensation design/implementation.
  • Achieved a 36% net income improvement in 12 months during severe recession of 2008-2009.
  • Realized 20% reduction in service staffing after selecting and implementing web-based ERP system.
  • Achieved 50% inventory improvement by designing customer segment-led product management.
  • Realized $26M in annual savings as result of customer segmentation design for Global Airline.

Ms. Streckenbach holds a B.S. in Marketing from the University of South Carolina. Accolades include:

  • Featured CEO: Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation (2014)
  • Featured CEO: New York Times “Corner Office” (2012)
  • Keynote Speaker: Think Like a Turnaround Professional/ Transformational Leadership (2014)
  • Speaker: Achieving Sustainable Business Turnaround Through Effective Culture Change, ACG/ TMA (2012)
  • Guest Lecturer: Project Management, U of MN Carlson School of Business (2005-2007); Design and Construction, Seaport World Trade Center, Boston (2009)
  • Notable Mentions: “Top 40 New Leaders of 2009”, Banker & Tradesman (2009); Boston Business Journal, “Rock Solid” (2009); Boston Common, “The List” (2009); Triathlon athlete, Minneapolis, MN (2007)

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